Score Methodology

How we work our magic!

At GoWizard, we understand the difficulty our customers face when looking to buy. To help you along the way, we have been doing some behind the scenes research to bring you ratings for each brand listed on our site (NOTE: our site does not feature every provider in the market).

Our ratings are scored on a scale of up to 10 and are assessed based on three parameters – Successful matches, brand engagement and coverage. Using our research and data, we rate each brand individually against these parameters and use a formula to bring you an overall rating.

It is important to note that while our ratings remain objective, we may accept compensation from the brands listed on our site, which may impact the order they are listed in our tables.

Brand Engagement

We are committed to presenting you with trusted brands. This score is based on online data from a reputable third-party source, which assesses the quality of the brand’s website or webpage.  It’s also worth noting that all brands that we work with and feature on our site undergo screening checks, so you can feel confident knowing that we trust them too.

Popularity

Popularity reflects how frequently a brand is visited and considered by potential customers. This score is based on the number of visits this supplier has received via our comparison table within the last 31 days. A higher popularity score indicates a brand attracts significant consumer attention and interest, suggesting it is a popular and trusted choice in the market. This metric helps highlight brands that are widely recognized and frequently chosen by others, offering additional confidence for potential buyers.

Features and Benefits

This score is based on our team’s detailed research, which involved a thorough review of our brand’s products. They specifically examined warranty cover to ensure robust protection for customers, scrutinized contract details for clarity and fairness, evaluated breakdown cover options for reliability, and assessed customer service options to guarantee responsive and helpful support. This comprehensive analysis ensures that our products provide exceptional value and meet high standards of quality and service.

Advertising disclosure

GoWizard is a free online resource committed to helping you find the best consumer and business products and services for you. In order to keep our resources free, we, Marketing VF Ltd (trading as “GoWizard”), may accept advertising compensation from some of the companies advertised or listed (“Brand Partners”). Such compensation may impact the location and order in which these Brand Partners (and/or their products) are presented. We may also list companies who are not our Brand Partners. If this is the case, we will be providing you with an independent review of the company’s products or services.This site does not feature all providers on the market.

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